Alternative marketing thinking

iCONTRACT

The Superbowl thought stream

One of the outcomes of a connected world is that we now have the power to understand and track what people are looking for or talking about at any given point in time. Google Zeitgeist and Trends shows us what is being searched and what people are seeking out at any given point in time. Yahoo Buzz index does something similar. We have seen the power of We Feel Fine and Twistori to look at what the world is thinking, feeling and doing at given points in time. Recently Twitter conversations have become the go to place for analysts trying to understand the state of the world. And recently New York Times created this wonderful infographic that tracked the state of superbowl related conversations running on Twitter. Like all the infographic work that are created by the team at The Times, this one too was outstanding. Go here to look up the masterpiece. Don’t forget to scroll the slider on top to see how the conversations changed from time to time, as the game progressed. More Superbowl goodness. Here is a review of the ads on the bowl from USA Today, and watch all the ads here from the YouTube Channel.

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