Alternative marketing thinking

iCONTRACT

The Buy Button

Even if you don’t do all your online shopping in the virtual megamall that is Amazon.com, the site offers a way to let you remember the things you want to buy from other places. With a simple one-time drag-and-drop move, Amazon’s Universal Wish List button can be added to the browser’s toolbar. The next time you are out shopping on other sites — but aren’t quite ready to buy — click the Wish List button on the browser to save a link to the item to your personal Amazon Wish List. Clicking on the item later on the Wish List takes you back to the original store when you’re ready to get out the credit card.

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