Alternative marketing thinking

iCONTRACT

Gold Farming Site, Goes For 10 Million

MyMMOShop.com, a site specializing in the acquisition and sale of virtual goods and currency in the online gaming realm, has been sold for $10 million to private firm My MMO Inc. . For those unaware, sites like MyMMOShop.com are brokers for the sale of virtual goods. In general they use cheap (often foreign) labor to accumulate large sums of gold and items in online games like Second Life that is then sold for a huge profit to impatient gamers. There are some interesting reasons why the sale happened. Read more in Wired.

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