Alternative marketing thinking

iCONTRACT

Winston Man fights death and RJ Reynolds

One of the most iconic faces of tobacco advertising, Alan Landers The Winston Man (Read his blog) is dying of lung cancer. He has sued his former employers for claiming their products destroyed his health. After he was diagnosed in 1987, Landers became a spokesman for the World Health Organisation and teamed up with Wayne McLaren, the one-time face of Marlboro cigarettes, as anti-smoking campaigners. More.

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