Alternative marketing thinking

iCONTRACT

more mobile phones than bank accounts

The Bill and Melinda Gates Foundation has pledged to change the way the poor bank. With a $ 12.5 million fund, the fund will work in conjunction with the mobile phone industry, to help provide a basic service that local banks are unable or unwilling to give. Rob Conway, chief executive of the mobile phone industry trade body, the GSMA, believes that mobile money for the unbanked has the potential to become a multi-billion market opportunity over the next three years. Read more on BBC News

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