Alternative marketing thinking


Ford Understands Social Media

Nice little video that sums up Ford’s social media experiment. Scott Monty the head of social media at Ford talks of how even the President and CEO of Ford, Alan Mulally, answers customer questions via Twitter. The key point that Scott and Ford are thinking is, social media is not a tool for advertising, but a way to interact with people. He is interested in people who are now able to create content and self-publish it on the channels that social media provides. For Ford social media is less about a campaign and more about a commitment. An ongoing business of listening to what people have to say and they believe if they do it well, they will be able to democratize the organization. Watch the whole thing here:


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