Alternative marketing thinking

iCONTRACT

Bofa Adds It Up

Bank of America is always looking for new ideas. And the recession and crisis in the financial services industry has not dampened its appetite for innovation. Add it up. is a program that allows its customers to obtain discounts from online retailers and put those savings directly back into their bank accounts. While it may look like a straightforward cashback program, which it is, what the bank does really well is to integrate it all into a simple online webpage that customers can manage on their own. Once again it’s a great demonstration of how the bank understands current consumer needs and is going above and beyond banking as usual to deliver a new service offering. More here.

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