Alternative marketing thinking

iCONTRACT

Finger Licking Good Idea?

KFC has sent offers to mayors nationwide asking them to describe the bad shape their city’s streets are in. Four of those cities will be chosen and KFC will pay for materials and labor to have potholes filled in those cities. KFC already began filling potholes this week in its hometown of Louisville, Kentucky.
 
A spokesman for KFC would not say how much it will cost to fill the potholes. But the offer comes as cash-strapped cities are looking for ways to save costs. Some of the filled potholes will also be stenciled with a logo that says they were “re-freshed by KFC.” From Reuters.

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