Alternative marketing thinking


Nokia Point And Discover

Cellphones are changing the world in more ways than one. Every other month we read about another innovation that will soon become a part of our lives. Point at a movie poster and watch the trailer, read reviews and check showtimes in your neighborhood. When out shopping simply scan a barcode with your camera phone to get the latest product information and read dependable reviews. And we’ll show you where to find the lowest prices online. The service now available on some Nokia phones in the UK and the US will soon become an ubiquitous link between the physical and virtual. “There is a lot of physical media out there – billboards, posters, restaurant menus – they could turn into a doorway for more information,” says Philipp Schloter, general manager for the Point & Find program. Read more on the Nokia Point and Find site.


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