Alternative marketing thinking

iCONTRACT

Rabo Direct. Out With The Truth.

Life, according to Dutch online bank Rabo Direct, is more interesting when you tell the truth. So they are going out and doing just that in Ireland. With a bleepy, double-edged series. "RaboDirect has built its reputation on being up front and honest. The Truth Campaign reinforces this and encourages everyone to ask more of their bank," says RaboDirect general manager Roel Van Veggel. There are a few online videos and a section where ordinary people can come in and tell the truth. Enter the microsite here. Unusual for a bank, we think…

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One thought on “Rabo Direct. Out With The Truth.

  1. About time a bank stepped up and listened to their clients, even if there is a round-about way of doing so.

    Seems alternative marketing comes through again.

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