Alternative marketing thinking

iCONTRACT

Stick Me Up Card

An outfit called Blaze Mobile has come to the rescue with a way to jump-start our economy with a wave of wireless spending. Yes, just slap one of its nifty stickers — embedded with a radio frequency identification, or R.F.I.D., tag, that is linked to a credit or bank account – on your phone, and you can shop to your heart’s content, wallet-free. More in NY Times Blog.

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