Alternative marketing thinking

iCONTRACT

A Great Customer Service Letter

Jackie Huba at Church of the Customer blog writes about her recent experience with Apple customer service and how this once again proves why the company is such a great brand. She has reposted a follow up letter that she received from Apple service:

Dear Jackie,

This is Stacy, with a courtesy follow-up. I haven’t heard from you and wanted to make sure that your request was handled to your satisfaction. You’ve truly been a remarkable asset to the iTunes Store Family and as such I don’t want to leave you without any type of resolution, so if you do not respond, I will be closing this request. I hope that you continue to enjoy the iTunes Store and would like to thank you for being such a wonderful member of our family.

Please remember if you require any further assistance I’m only an email away. Have an awesome day!

Thank you for allowing me the opportunity to assist you. You may receive an AppleCare survey email; any feedback you provide would be greatly appreciated.

Sincerely,

Stacy
Tier 1 iTunes Store Support

While she thinks it may be a form letter, she is impressed at the use of emotional words; truly remarkable, family, wonderful, awesome. More on the Church of Customer blog.

Advertisements

Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: