Alternative marketing thinking

iCONTRACT

Art Of The Barrel

For the past year the team at Johnson Banks has been creating a new kind of buzz for Glenfiddich Single Malt. The brief as posted on their blog was to take a series of actual whisky barrels and find a way to express the vast lengths of time it takes to actually produce a bottle of the product. Using parts of the barrel as a canvas, the charred staves, the trunk, the metal hoops and more. Read more about the project here.

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