Alternative marketing thinking


Making Meetings Better

The CEO of Delta Airlines Richard Anderson has a little note that could help make meetings effective. His five tips: 1. Send materials out ahead of time and makes sure they’re succinct. 2. Start the meeting on time. 3. Remain stoic to create debate and listen to other people’s perspectives. 4. Don’t allow Blackberrys. 5. Rely on a bell to maintain collegiality. If an employee veers off course, someone can ring the bell. For the complete interview with the CEO, hop over to The New York Times.


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