Alternative marketing thinking


Atm Finder App

Just when the Indian ATM industry is being disintermediated with open access, customers can now use any bank’s ATM without having to pay a surcharge, comes these ATM finder applications for the iPhone. While the apps themselves will find limited use in India as there aren’t too many iPhones in the for the 300+ million mobile phones we have here, Mastercards free app will help users find any of the over 1 million ATMs scattered around the world. The app automatically senses your location and lists nearby machines. And it’s integrated with Google maps so you can map the location with a single click. More from Netbanker.


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