Alternative marketing thinking

iCONTRACT

How The Crisis Is Changing Us

We’re not just cutting our bills, we’re rejecting materialism. We’re placing safety and intrinsic rewards like relationships and personal growth ahead of profit. We’re embracing family and community and asking how we can help others, not just ourselves. In an exclusive nationwide survey conducted for CNN Money by Marketing & Research Resources, nine of 10 respondents said they have changed the way they manage their money as a result of the economic crisis; seven of 10 said their priorities are shifting as well; and a whopping 94% said the recession will have a lasting impact on the way they handle their finances. The new values transcend money. Nearly 10% said they were giving more time to charities. More than half said they now feel plain guilty buying things they don’t need. Seven in 10 said they consider spending time with family more important than ever. More on Yahoo finance.

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