Alternative marketing thinking

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Reimagining Failure

A theory is gaining momentum that looks at failure differently. Failure, it says, is at worst a mixed blessing: It hurts, but can pay off in the form of learning and growth and wisdom. Some psychologists, like the University of Virginia’s Jonathan Haidt, go even further, arguing that adversity, setbacks, and even trauma may actually be necessary for people to be happy, successful and fulfilled. "Post-traumatic growth," it’s sometimes called. Its observers are building a solid foundation under the anecdotes about wildly successful people who credit their accomplishments to earlier failures that pushed them to the edge of the abyss. Steve Jobs, JK Rowling, Michel Jordan – watch his ode to failure in this classic Nike commercial. Winston Churchill, Henry Ford, Thomas Edison all have failed and failed hard to become what they have. Read the story in Psychology Today.

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