Alternative marketing thinking

iCONTRACT

Apps As Advertising

With over one billion apps downloaded for the iPhone, and Nokia Blackberry and Android joining the app bandwagon, there is merit in believing that creating a useful app that works on phones and desktops could be the way to integrate advertising on to mobile phones. Brands like Uniqlo, Adidas, Burger King and Audi have had some success with ads disguised as apps as this story in Ad Age tells us. So is your next ad, an app?

Advertisements

Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: