Alternative marketing thinking


Apps As Advertising

With over one billion apps downloaded for the iPhone, and Nokia Blackberry and Android joining the app bandwagon, there is merit in believing that creating a useful app that works on phones and desktops could be the way to integrate advertising on to mobile phones. Brands like Uniqlo, Adidas, Burger King and Audi have had some success with ads disguised as apps as this story in Ad Age tells us. So is your next ad, an app?

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