Alternative marketing thinking

iCONTRACT

Puma’s Out Of The Box Thinking

Retail has seen a lot of changes in the past few years. The famed Prada Marfa experiment has got a lot of coverage, even in this newsletter. Now it is time for Puma, with an unboxed idea that had been catching up in many cities of Europe recently, using old shipping containers to set up homes, offices and retail stores, like this one that came up on Boston’s Fan Pier. With the kind of crowds you see in the pictures, this one created a lot of buzz. Using 24 used shipping containers Puma set up shop quickly, cheaply and effectively it seems. Read more.

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