Alternative marketing thinking


DNA of a CMO

CMO Council surveyed its more than 4000 members to try to understand what makes a good Chief Marketing Officer. Only visionary, customer centric need apply says the pr note that was put out after the study was completed. Among the most essential qualities, a CMO must be: A visionary & thought leader. Strong business driver. Ability to secure executive support & foster cross functional relationships. Customer centric. Competitive strategy guru. Brand advocate & champion. Digital savvy. Read more on CMO Council site. Download a formulae that explains the DNA. 1 to 1 Magazine has an outtake on the survey here


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