Alternative marketing thinking

iCONTRACT

Guinness Passport To Greatness

One of the best examples of mobile marketing comes from Guinness and what they did during the Hong Kong Rugby Sevens world championships.
It featured an interactive guide to the tournament, plus information about Hong Kong nightlife, and could even speak Cantonese!
Read the case study here

Advertisements

Single Post Navigation

One thought on “Guinness Passport To Greatness

  1. This was an incredible campaign by Guinness, and definitely the wave of the future. Instead of engaging people on the internet through banner or even video ads, Guinness provided a select niche of passionate people with a way to continue their physical experience. As an enabler (in a good way) of these increased interactions between fans, the Guinness brand became the connector and as a result increased its sales. If only other companies would follow this lead instead of wasting their budgets targeting mass markets of uninterested consumers.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: