Alternative marketing thinking


Everything Communicates

Continuing on one of our favourite memes at iContract, that anything and everything a company does these days tells the world a little story. Like what Faris Yakob talks about, Transmedia, his former employer Naked NewYork has a series of blogposts under Everything Communicates. The most recent one about the supermarket chain Tesco and their slogan, Every Little Helps, how the line has become the rallying cry for the company to build its business internally with vendors and customers, of course, for whom the line was originally conceived. More from the House of Naked


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