Alternative marketing thinking



Yahoo has just launched a tool that will help small marketers make their own online ads. The first version of its self-serve ad product, My Display Ads, is a bid to win over local advertisers and convert search advertisers to display. Yahoo partnered with Seattle-based start-up AdReady, which provides creative tools for advertisers to develop their own ads. Advertisers can pick creatives off the shelf from more than 800 display ad templates — including dancing cellphones ads proclaiming "Amazing Values" or countdown clocks — or bring their own.
From AdAge


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