Alternative marketing thinking

iCONTRACT

Recession Renders Databases Useless

Interesting one from Adage where John Wallis, Hyatt’s global head of marketing and brand strategy at Hyatt, talks of how the current recession is making such fundamental changes in the way consumers behave that decades of customer information have been rendered useless. "Every single one of our behaviors has changed in one little way or another, so anyone who is looking at the way I used to behave is looking at data that makes no sense," said Mr Wallis recently. "I can’t think of anything worse than sending a message to people who lost their job, asking them to come and stay with us. We haven’t communicated with anyone who hasn’t stayed with us since September." More here

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