Alternative marketing thinking

iCONTRACT

Dell’s $3 Milion Twitter Account

As one of the early brands to use social media for all kinds of things, Dell is coming through as a completely open and transparent company in many areas. From the spat with JeffJarvis, to Dell IdeaStorm and Dell Swarm in Singapore and the famous Dell Twitter account. We now have news that Dell has sold some $3 million worth of merchandise using Twitter. Thanks Dell for sharing this info. Yes it’s really a drop in the $12.3 billion pond that Dell sits on. But the news surely is a pointer into the future where smart marketers look for free media to tell stories. Even make money out of it all. From the Viral Blog

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