Alternative marketing thinking

iCONTRACT

The Future Of Newspapers?

Will it all end up like this is anyone’s guess, but former advertising planner and blogger guru, Russell Davis and graphic designer Ben Terret did this little experiment out of London where they created 1000 copies of a “newspaper” out of blog posts, tweets and other stuff they found online and sent it out to people who asked for it. For free! The requests, apparently came from places as far as New Zealand. Now the idea is getting bigger. Along with 4iP, they are in the Alpha version of Newspaper Club. The idea is that any group of people with a shared interests can use rights-cleared content from the web and print it in a basic full colour newspaper format. 4iP’s Daniel Heaf says the ideal audience could be a group of birdwatchers, the residents of an estate campaigning for improvements, or a printed product rounding up the best of the internet. More on Tech Crunch Europe

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