Alternative marketing thinking


Build And They Will Come

Interesting work from Johnson Banks UK. Visual identity work for St Davis centre in Welsh capital Cardiff. The overall identity is based on the thought that hundreds of thousands of people will gather to use the new centre as their meeting-place, and ‘people’ diagrams swiftly became the beginnings of the entire scheme. The people, simplified down to dots, become the linking element in a scheme that applies across a vast array of items, from fonts to symbols and images. See it all here


Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: