Alternative marketing thinking

iCONTRACT

Build And They Will Come

Interesting work from Johnson Banks UK. Visual identity work for St Davis centre in Welsh capital Cardiff. The overall identity is based on the thought that hundreds of thousands of people will gather to use the new centre as their meeting-place, and ‘people’ diagrams swiftly became the beginnings of the entire scheme. The people, simplified down to dots, become the linking element in a scheme that applies across a vast array of items, from fonts to symbols and images. See it all here

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