Alternative marketing thinking

iCONTRACT

North Korea’s First Beer Ad

“It’s the new look of Pyongyang," the two-and-a-half minute advert says. "It will be a familiar part of our lives." In a rare nod to commercial motives in the resolutely communist nation, the TV advert features a thirsty worker holding a mug of frothy beer. Young women in traditional Korean dress are shown serving trays of beer to men in Western suits. Billed as the "Pride of Pyongyang", the advert promises drinkers that the beer will help ease stress. Watch it here

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