Alternative marketing thinking

iCONTRACT

Scam Ads Killing Advertising?

Lead piece in Adage a few weeks ago from Jeff Goodby. The original one has gone under a registration wall, here is a copy. It’s fast becoming clear, he says, that the majority of things we’re rewarding as an industry are either small or marginal efforts for legitimate clients, things we made for real clients that the clients seem not to have ever heard of, or out-and-out fakes. We’ve created a system that rewards work that is increasingly unknown to anyone outside the business. We have become connoisseurs of esoterica. And in the process, we’re becoming more about us, and less about changing the world. We are becoming irrelevant award-chasers. Nigel Hollis adds to the debate. Here

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