Alternative marketing thinking

iCONTRACT

Accountable Marketing. The Formulae According To Viralblog

The crisis will offer tremendous opportunities to agencies with an accountable DNA, ones that also focus on driving marketing and sales. We have plenty of advertising agencies who only care about their cool TV commercial. And plenty of media agencies who think that “reaching people cheap” is their only and ultimate goal. Agencies will need to shift to the same marketing reality: if they want to build long term relationships with clients, they should get their heads out of the sand and try to act like true partners for clients. More, and some very interesting numbers on Viral Blog

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