Alternative marketing thinking

iCONTRACT

Scoops Of Love

Starbucks and Unilever got together to give out scoops of ice cream to people on the hour, every hour. Facebook users have to log on to the designated Facebook page to be able to share love from the 800 pints of ice cream that was available every hour. If they missed out on the scoop this hour, they could go on to share more scoops the next hour. Simple idea for a brand looking to create a bit of word of mouth. In Brandweek

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