Alternative marketing thinking


The World’s Most Engaged Brands

A new study from Altimeter Group and digital marketing agency Wetpaint recognizes the companies that are at the forefront of using social media to keep people engaged. Steve Rubel writing on Adage analyses the Engagement Database ranking says “good use of social media could be seen as a proxy for an innovative culture, eagerness to engage with consumers and take risks, a net positive for any business.” Out on the Engagement Database there is a simple 5 question test to see how your company ranks along side the brands that are rated at the very top. Try it here. Read Steve’s analysis on the study here


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