Alternative marketing thinking

iCONTRACT

PPT Dumb(s)

Interesting story in the US Armed Forces Journal of all places about the power, or lack of it, of Powerpoint. According to the writer TX Hammes, PowerPoint is not a neutral tool — it is actively hostile to thoughtful decision-making. It has fundamentally changed our culture by altering the expectations of who makes decisions, what decisions they make and how they make them. Hammes like many others have in the past takes up serious issues with Powerpoint. He writes “Rather than the intellectually demanding work of condensing a complex issue to two pages of clear text, the staff instead works to create 20 to 60 slides. Time is wasted on which pictures to put on the slides, how to build complex illustrations and what bullets should be included. I have even heard conversations about what font to use and what colors. Most damaging is the reduction of complex issues to bullet points.” Read the story

Advertisements

Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: