Alternative marketing thinking

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Generations Apart And Together

Pew Research has an interesting report on how 40 years after the Woodstock and the rebellious sixties, the generation gap still exists, albeit differently. Yes, there are big differences between young and old today, says the report, in their values, attitudes and behaviors, but no, these differences haven’t created conflicts between the generations. To borrow a phrase, the generations appear to have found a way to disagree without being disagreeable. Only about a quarter of the public (26%) says there are strong conflicts these days between young people and older people. Despite this spirit of generational rapprochement, overwhelming shares of the public say the young and old are different in many aspects of their lives, including in the way they use new technology (87% say very or somewhat different); their taste in music (86%); their work ethic (80%); their moral values (80%); the respect they show others (78%); their political views (74%); their attitudes toward different races and groups (70%); and their religious beliefs (68%). Download the report here

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One thought on “Generations Apart And Together

  1. HD4020 on said:

    Interesting blog. Arguably, the biggest legacy of Woodstock is its huge impact on the real children of the sixties: Generation Jones (born 1954-1965, between the Boomers and Generation X). This USA TODAY op-ed speaks to the relevance today of the sixties counterculture impact on GenJones: http://www.usatoday.com/printedition/news/20090127/column27_st.art.htm

    Google Generation Jones, and you’ll see it’s gotten a ton of media attention, and many top commentators from many top publications and networks (Washington Post, Time magazine, NBC, Newsweek, ABC, etc.) now specifically use this term. In fact, the Associated Press’ annual Trend Report forcast the Rise of Generation Jones as the #1 trend of 2009.

    Here’s a page with a good overview of recent media interest in GenJones:
    http://generationjones.com/2009latest.html

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