Alternative marketing thinking


Demise Of The Destination Web

The New York Times reported recently that young people are not behind the popularity of Twitter. Twitter really took off after other social networks like MySpace and Facebook had attracted teens into their fold. And people who were already regulars on these networks did not see it necessary to move on. We see an interesting development in this trend. As brands try to get a foothold in the social media revolution sweeping the world, it is important for them to understand that wooing users to come and participate in special branded destinations is going to be tough. You need to build experiences around their online social lives rather than the other way round. Good example of this is the short lived Whopper Sacrifice experiment that Burger King carried out a while ago. Or the Lending Club initiative.


Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: