Compare The Meerkat. A Case Study
This must be one of the cult cases in viral marketing. Since the beginning of 2009, UK based car insurance company has been running a campaign to promote their car insurance comparison sites, Compare the market using a parody site compare the meerkat and the results have been nothing sort of sensational. Now the case is up on WARC, via Admap and available even to non sunscribers, here.