Sacking An Agency, Using Consumers To Do Their Advertising.
Pepperami has been a one of a kind brand in our minds for a long time. Looking for some rejuvenation, the marketing team at Pepperami have decided to hand over the reins of their creative to the consumer, with an experiment in crowdsourcing. For a $10,000 jackpot, consumers are invited to this site to submit their ideas. Read more in Guardian UK.