Alternative marketing thinking

iCONTRACT

Brands Asked To Pay For Time

In one of the most interesting experiments in recent times, advertising planner Paul McCrudden tracked the time he spent with brands. He recorded time (in minutes) and cost (in £ GBP) of all his interactions as a consumer. This included the minutes he spent for lunch, or time spent waiting at the train station waiting for a connection. And then at the end of the experiment, he sent out invoices to the brands and companies asking them to reimburse him for his time. According to his calculations, he is owed more than £6,000 and has sent out invoices to over 50 companies. He has chronicled everything he did and put them up on his site for the world to see. The responses from companies have been interesting to say the least with Pret A Manger having sent him a cheque for £62 and the MD of Cranberry’s MD having asked McCrudden to pay for the 12 minutes of time it took for him to read the initial letter. Read more here.

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