Alternative marketing thinking

iCONTRACT

Marketers And Life Beyond Web 2.0

Interesting story at a blog being curated at Mckinsey Quarterly. Donna L Hoffman, VC at University of California wrote on the role of marketers and how they will succeed in the world driven by conversations and customer generated content. A model “LEAD” Listen, Experiment, Apply, Develop which the Solan Centrefor Internet Retailing has developed is at the centre of the story and how brands like GSK and others are showing us the way forward. Here

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