Alternative marketing thinking


Nokia. Masters Of Money

By integrating Obopay into their mobile phones, Nokia plans to create the world’s largest ATM network. Every phone becomes a payment terminal of sorts. That means customers will be able to use their Nokia phones to pay merchants, settle utility bills, split the dinner check, settle a bet, or top off their pre-paid SIM cards without ever setting foot inside a bank, or even opening their wallets. More in Fast Company. Also worth looking at, Fast Company’s cover story on Nokia


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