Alternative marketing thinking

iCONTRACT

Baked In

New book from CPB’s Alex Bogusky and John Winsor. It’s about the important role that marketing people have to play in product development. How, marketing needs to be embedded in the product, as CPB has said so often in the past. Baked in, yes it is about rethinking marketing, advertising and product development by baking them all in together. While we in India have not been able to get our hands on the book, the Baked in Blog has loads of quick reads that gives a glimpse of what the book is all about. Find it here. Reviews of the book are here, here, here, here, here and here

Advertisements

Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: