Alternative marketing thinking


Baked In

New book from CPB’s Alex Bogusky and John Winsor. It’s about the important role that marketing people have to play in product development. How, marketing needs to be embedded in the product, as CPB has said so often in the past. Baked in, yes it is about rethinking marketing, advertising and product development by baking them all in together. While we in India have not been able to get our hands on the book, the Baked in Blog has loads of quick reads that gives a glimpse of what the book is all about. Find it here. Reviews of the book are here, here, here, here, here and here


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