Alternative marketing thinking

iCONTRACT

Levis Starts A New Gold Rush

W+K Portland is kicking off a new campaign for their client Levis. As part of their ongoing campaign for the denim brand is a promotion where $100,000 is buried somewhere in America. The online and offline treasure hunt that started lastweek will have multiple phases and will end in mid November. When a final challenge will be revealed to the 100 finalists who make it through the first three phases. The first of the 100 who figures out the last piece of the puzzle gets to dig up a steel box with the $100,000 inside. More here

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