Alternative marketing thinking


Sharing Links. Spreading Love. Changing Search.

One of the most visible elements of a website these days. Tiny little icons that help visitors share the entire story or bits of it. From Facebook, Linked in, Meebo, Twitter, Digg, Reditt and more… Link sharing has become so big on the web just now that it beats traffic from search engines. Celebrity gossip site PerezHilton has more visitors coming to the site via Facebook, 15%, ahead of Google 9%. And chances are that the link your friend posted on her Facebook page would be more credible than anything an algorithm based search result, the thing that sites like Google did well with until now. But with more and more links being shared by real people on sites like Facebook and Twitter, a human curated web may well be on its way. From New York Times Also Clive Thompson writing on Wired: How the Real-Time Web Is Leaving Google Behind here.


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