Alternative marketing thinking


Accenture’s Adchemy. Sharper, Better Targeting

New York Times reports that Accenture now believes that technology is finally getting good enough to deliver Web display ads tailored to consumers’ demographics and interests. And big companies, it says, are eager to shift more of their ad spending onto the Web. Last month Accenture announced that its new Interactive unit would be handling the technology and services on Procter & Gamble’s consumer web sites. More about Adchemy is here


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