Alternative marketing thinking

iCONTRACT

Coke’s Happiness Ambassadors.

Now that the hype behind the world’s best job has died down, let’s welcome Coke’s Happiness Ambassadors. And these ambassadors are on a mission to find happiness in the 206 different countries that sell Coca-Cola products across the world. See the introductory video here. Participants in teams of 3 had to nominate themselves and go through some grueling rounds of voting to get to become the team to visit all the countries that sell Coke the world. The year long mission starts in Jan 2010. Visit the Expedition 206 site here. More here

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