Alternative marketing thinking

iCONTRACT

Alex Bogusky. Professional Schizophrenia And Other Things Of Being A Creative Director

Alex Bogusky writes: I loved being a creative director. On most days I probably felt like I had the best job in the world. To be a creative director is to be paid to be insane. A sort of professional Schizophrenia. And there is a huge distinction between professional insanity and amateur insanity. The former pays much better. To be a creative director is to be paid to be insane. I do believe all good marketing and branding is essentially philosophy. Create a philosophy and express it. But it’s definitely philosophy light. More

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