Alternative marketing thinking

iCONTRACT

Making TV Social

Simple technology, including video chatting services like Skype, is making it possible for far-flung friends to watch shows together, even if they can’t share the same bowl of popcorn. According to this story, Emma McCulloch and Jennifer Cheek, used to meet to watch “Dancing With the Stars” together, but that ritual ended when Ms. Cheek moved to Hawaii. So the women decided that Ms. McCulloch, who lives in California, would save the “Dancing With the Stars” finale on her digital video recorder and wait until the show was seen in Hawaii. Then, they would get on Skype to video chat while they watched the show. For people who don’t want to do this there’s Justin.tv, with an adapter that costs less than $100 people can connect their cable and satellite TV lines to a computer, grab streams of live television and make them available on Justin.tv. More Here.

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