Social Media, The New Superbowl?
A deep and insightful post on Forrester on the changing priorities of marketers and how Pepsi’s withdrawal from the list of advertisers for the 2010 SuperBowl is being seen as a shift of sorts. In fact Pepsi’s departure has in itself created a lot of buzz both in social media circles and in mainstream media. Instead of the SuperBowl, Pepsi will be sinking a lot of money in the Refresh Project, where the company will be doling out grants to US citizens who have ideas for community projects. Read the post here.