Alternative marketing thinking

iCONTRACT

5 questions to ask to a prospective agency

Edward Boches fires five questions that clients should ask prospective agencies about their business in the context of a changing world. Of the five, the last three are really interesting and unexpected. What is your definition of a creative team? What are five recent creative ideas that aren’t ads? What are your criteria for hiring people? Hmm, worth thinking about before we step out for our next meeting. Here.

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