Alternative marketing thinking

iCONTRACT

Chacha Bests Google

Interesting bit from Contagious Magazine that reports that a tiny mobile search company ChaCha. The search engine that started in 2007 as a human powered search engine, evolved into a mobile search engine after it failed to find traction in its early avatar. In Jan 2009, they started archiving the responses people had to queries posted on the site. And by now they have compiled some 300 million such answers apparently. ChaCha, according to this story in Washington Post has seen explosive growth, with over a million questions coming in by SMS everyday. Now Nielsen Mobile reports that the company has overtaken Google in SMS based search.

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